Track 13: Digital Retail

Retail faces many challenges. The omnipresent competition in the form of Amazon and Co. is leading to a trend towards falling sales. The stationary retailer must also position itself well in the multi-channel and omni-channel, develop into service and platform providers and take into account the elementary technology concepts of the digital age in order to be able to stay competitive. This raises the question of the optimal business model in retail: only digital, only stationary, which hybrid forms? Can medium-sized traders survive on their own, or does they have to think in terms of cooperation, decentralization or centralization in order to survive? These can be “physical” collaborations (cooperatives) or “virtual” (integration into the platform economy), “horizontal” (merger with other retailers) or “vertical” (integration of other players in the supply chain). The question of both the business model and the cooperation has an impact on the IT design of retailers and their IT systems, especially in the post-pandemic period.

Possible subject areas

  • Trading strategies in the digital age
  • Business models in retail
  • Multi-channel and omni-channel
  • Service and IT integration strategies
  • Elementary technology concepts
  • Retailers in the platform economy
  • Smart city concepts for retail companies
  • Horizontal and vertical integration
Prof. Dr. Dr. h.c. Dr. h.c. Jörg Becker

Prof. Dr. Dr. h.c. Dr. h.c. Jörg Becker Westfälische Wilhelms-Universität Münster

Prof. Dr. Reinhard Schütte

Prof. Dr. Reinhard Schütte University of Duisburg-Essen

Prof. Dr. Axel Winkelmann

Prof. Dr. Axel Winkelmann Julius-Maximilians-Universität Würzburg

Associate Editors

  • Peter Weber (South Westphalia University of Applied Sciences)
  • Daniel Beverungen (Paderborn University)
  • Christian Leyh (Knowledge Economy IMW)
  • Heiko Gewald (Neu-Ulm University of Applied Sciences)
  • Susanne Strahringer (Technische Universität Dresden)
  • Ralf Plattfaut (South Westphalia University of Applied Sciences)
  • Christoph Flath (Julius-Maximilians-Universität of Würzburg)