Track 12: Digital Markets and Platforms
Digital markets and digital platform ecosystems have become the business model of choice for many of the most valuable companies in the world. Scores of well-established supply chain models have evolved into multisided platforms, changing the competition dynamics in many industries.
Many platform concepts and systems, like the ecosystems approach, are driven by and highly dependent on technological developments. Increasingly, marketplaces and platforms are decentralized and fully digitalised, supplanting traditional intermediaries and existing value chains. This trend can be observed in both B2C and B2B markets.
Digital markets and platforms show special competitive dynamics. Some platform providers are locked in intense competition while others work towards seamless connectivity between different platforms. In many cases, market structures are highly concentrated.
This conference tracks focuses on new developments and innovative research questions in the field of digital markets and platforms. We welcome submissions that address economic, technical and societal questions on various levels (individuals, groups, companies, networks, societies, countries) with appropriate methodology (theoretical, qualitative, quantitative, experimental, design science oriented, analytical).
- Digital transformation and scaling of markets and platforms
- Evolution of platform ecosystems over time
- Competition in digital markets and platforms
- Value creation in digital markets and platforms
- Transforming product suppliers to platform suppliers
- Strategies and challenges of complementary suppliers in platform ecosystems
- Externalities and utility asymmetries in digital markets and platforms
- Organisation and governance of digital markets and platforms
- Implications of regulatory issues for digital markets and platforms
- Taxonomies and typologies of digital markets and platforms
- Decentralised and peer-to-peer markets and platforms
- Labour markets and platforms (e.g., crowdsensing, -sourcing, -working)
- Transformation of education and public administration on digital platforms
- Data usage and transparency in the context of digital platforms
- Service integration in digital markets and platforms (e.g., DLT and blockchain technologies)
- Process automation and IoT integration in digital markets and platforms
- Decision behavior of platform users
- User experience on digital platforms
- Virtual and Augmented Reality on platforms
Prof. Dr. Verena Dorner Wirtschaftsuniversität Wien
Verena Dorner is Professor for Digital Ecosystems at the Vienna University of Economics and Business in Austria. After completing her PhD at the University of Passau, she headed the research group Electronic Markets and User Behavior as well as the experimental lab KD2Lab at Karlsruhe Institute of Technology. Her research focuses on the interdependencies between digital systems and user behavior. Her work has been published in journals like European Journal of Operational Research, Journal of the Association of Information Systems, and Journal of Economic Psychology.
Prof. Dr. Thomas Kude ESSEC Business School
Thomas Kude is an associate professor at ESSEC Business School, France. He received his Ph.D. from the University of Mannheim, Germany. His current research interests include digital platform ecosystems and software development teams. His work has been published or is forthcoming in MIS Quarterly, Information Systems Research, Information Systems Journal, and other outlets. He serves as an associate editor for MIS Quarterly and Business & Information Systems Engineering.
Prof. Dr. Christian Peukert HEC Lausanne
Christian Peukert is Associate Professor of Digitization, Innovation and Intellectual Property at HEC Lausanne. Prior to that he was Assistant Professor of Information Systems at Católica-Lisbon. He is interested in questions related to how digital technologies affect firms, consumers and markets, especially from an innovation and policy perspective. His work is published in outlets such as Information Systems Research, Strategic Management Journal and European Journal of Information Systems.
- Rainer Alt (Universität Leipzig)
- Rahul Basole (Georgia Tech)
- Michail Batikas (Rennes School of Business)
- Kevin Bauer (Goethe-Universität Frankfurt)
- Jens Dibbern (Universität Bern)
- Jens Förderer (Technische Universität München)
- Anna Kerkhof (ifo Institut München)
- Cristina Mihale-Wilson (Goethe-Universität Frankfurt)
- Mareike Möhlmann (Bentley University)
- Jan Ondrus (ESSEC Asia Pacific)
- Daniel Schnurr (Universität Passau)
- Michael Scholz (TH Deggendorf)
- Maximilian Schreieck (The Wharton School & Technical University of Munich)
- Mareike Seifried (ZEW Mannheim)
- Olga Slivko (Rotterdam School of Management)
- Volker Stocker (Technische Universität Berlin)
- Steffen Zimmermann (Universität Ulm)